The Starbucks Experiment

Starbucks announced this past week that it’d be closing 150 stores in “densely populated urban areas” next year.  Via the Washington Times:

Mr. Johnsonacknowledged that the decision to shut down 8,000 U.S. stores on May 29 for anti-bias training, driven by the high-profile arrests of two black men in Philadelphia, played a role in the company’s sluggish second-quarter performance.

“In this current quarter, certainly we had an unplanned initiative driven out of the Philadelphia incident, we closed all our stores for training, we had to delay some marketing, but none of that is an excuse,” Mr. Johnson told CNBC. “The fact is the way I think about a growth company at scale is we’ve got to deliver consistent growth, month after month, quarter after quarter, and year after year. And we have not done that.”

The free market is a beautiful thing.  Not only has it given humanity the greatest wealth ever in recorded history, but it can serve as an experiment for other aspects of life as well.  Take, for example,  a for-profit company, whose primary objective is to serve its stockholders and make profit.  What happens when said company changes its primary objective to social justice instead of making profit?  What happens when appeasement is practiced instead of deterrence?  Well, the case is clear here.  Rather than take a stand against the two men loitering in their store, they instead went the appeasement route.  They literally opened their doors to who knows how many vagrants and undesirables in their stores.  Now, they have to worry about not only people taking up seats and tables that should be for paying customers only, but also the bathrooms, sometimes for drug use.  This, in turn, has required stores to have to consider an additional position for the sole purpose of monitoring bathroom use.

CNBC analyst Jim Cramer, who owns a restaurant in Brooklyn, asked Mr. Johnson how Starbucks can meet its targets when many stores may need to add employee shifts to keep a closer eye on restrooms.

“I know that when we have bathrooms that are not clean, when we have people who want to use the bathroom, and yes, they are not going to pay, I totally get that, but we have to add a shift member, and it hurts our profitability,” said Mr. Cramer. “I cannot believe that the licensees didn’t see that, too.”

He added, “No one wants to add a shift member because it costs too darn much. KJ, how are you going to keep costs down if you have to add a shift member?”

Starbucks is planning to open 400 stores next year in addition to the 150 they are closing down.  The ones that are being closed down are in urban areas, and the 400 new ones are in “unpenetrated markets” instead of “urban locales”.  Hmmm, what do heavily populated urban areas have in much greater abundance than suburban markets?  Less homeless people you say?

I know this is probably too abstract a concept for the average libtard to grasp, but we’ll try anyways.  Imagine Starbucks were the United States.  Imagine the United States capitulated and changed their immigration policy to allow anyone and everyone in because muh feelings or whatever the pearl clutching point of the day is.  Think of all the extra money, labor, security, and infrastructure that is needed to support the new hordes of people clamoring to enter our country.  Think of how unfair this is to the citizens (customers) who pay (taxes) and who have the right to stay and live and work in this country.  Consider what this does to our national debt, how it weakens the US dollar, and how that has long term ripple effects elsewhere as well.  The primary objective of the United States government is to its constituents, the citizens of the United States.  Period.  Starbucks virtue signaled HARD and they’re paying the price for it in a stock hit and closing stores in areas where this stupid policy would have the most effect.  We too will pay a hard price if we continue to go the virtue signaling path.  An unrecoverable path if we do not fix this problem.  Soon.  Now.

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